Apple iPhone and HTC Devices Top J.D. Power 2012 Smartphone Satisfaction Survey

March 19, 2012

A new report from J.D. Power and Associates finds that Apple ranks highest in customer satisfaction among smartphone manufactures in 2012. The iPhone has taken the award for the seventh consecutive time, achieving a score of 839 on a 1,000-point scale, so the result for the top spot isn’t too surprising. For Android and Windows Phone users, it’s interesting to note that HTC placed second behind Apple with a score of 798. Samsung, Motorola and LG rounded out the upper-half of the list. As expected, with Palm’s demise and Nokia’s transition to Windows Phone, the two manufacturers are still at the back of the pack.

While the March 2012 positioning essentially remains the same compared to the September 2011 report, we should note that Samsung and LG have significantly improved their marks during the past year.

In the latest study, consumers who have used their current smartphone for less than one year were surveyed. The key factors measuring satisfaction included: performance (35%), ease of operation (24%), features (21%), and physical design (20%). A chart representing the results can be viewed below.

September 2011 results- Apple, HTC, Samsung, Motorola, RIM BlackBerry, LG, Palm, Nokia.
March 2011 results – Apple, Motorola, HTC, Palm, Nokia, Samsung, RIM Blackberry.

Source: J.D. Power

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