Posts Tagged ‘ quietly brilliant ’

HTC to Replace ‘Quietly Brilliant’ with Louder Tagline, Significantly Increase Marketing Spending in 2013

March 25, 2013

HTC’s new Chief Marketing Officer, Benjamin Ho, has revealed plans to make significant changes in the way the Taiwanese company promotes its products. The “Quietly Brilliant” tagline, which HTC introduced years ago, will be retired in favor of a new, bolder slogan. “We have a lot of innovations but we haven’t been loud enough,”...
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The Quietly Brilliant Story of HTC (Video)

July 20, 2012

This is a short film from HTC about how their devices evolved, from some of the early pioneering handhelds to today’s most innovative smartphones. It’s the “Quietly Brilliant Story” of HTC – the 2012 edition.
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